SEO
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Put simply, effective Search Engine Optimisation, or SEO, is what gets your website found in the major search engines when people type in search keywords relating to your products or services.
The process includes two stages; the first stage involves working on the content and structure of the website itself, i.e. on-site optimisation.
The second stage involves working on increasing the external popularity of your website by marketing it to other websites i.e. off-site optimisation.
Both parts are crucial to achieving optimum results - one simply doesn’t work as effectively without the other.
Off-site Search Engine Optimisation
Our off-site SEO packages are designed to increase the quantity and quality of inbound links to your website using directory submissions, article submissions and social bookmarking.
The link popularity of your website is one of the most important factors in determining its search engine ranking. However, good, durable search engine rankings are not achieved overnight.
Running one link building campaign when you launch your website is simply not enough. To get results that last and continue to improve, we recommend an on-going campaign, for at least the first 12 months of a website’s life. That’s why our off-site SEO packages are monthly packages – to ensure they get sustainable results!
Off-site SEO can be a complex subject but it’s our aim to simplify it. That’s why we don’t offer a bewildering array of packages. We’ve found out what works and we’ve incorporated it into 3 simple and effective options.
Option 1: Basic Monthly SEO
£100 + VAT per month for 12 months
For websites with a low level of online competition, making it relatively easy to rank for the main keywords.
Includes:
• 100 manual directory submissions per month
• 100 manual article submissions per month
• 125 manual social bookmarking submissions per month
• Detailed monthly submissions report where you can check your links
Options 2: Regular Monthly SEO
£200 + VAT per month for 12 months
For websites with a moderate level of online competition, making it more challenging to rank for the main keywords.
Includes:
• 200 manual directory submissions per month
• 200 manual article submissions per month
• 250 manual social bookmarking submissions per month
• Detailed monthly submissions report where you can check your links
Option 3: Advanced Monthly SEO
£300 + VAT per month for 12 months
For websites with a high level of online competition, making it difficult to rank for the main keywords.
Includes:
•300 manual directory submissions per month
•300 manual article submissions per month
•500 manual social bookmarking submissions per month
•Detailed monthly submissions report where you can check your links
On-site Search Engine Optimisation
Our on-site SEO services are designed to ensure that the content of your website is optimized to achieve the best possible search engine rankings when people search for your products or services using keywords.
The first step is to agree on your target keywords. We work with you to find out exactly what your target audience is actually typing into Google (often different to what you might!) using keyword research tools.
Once we have agreed on your target keywords, we edit the content of your website pages as well as the meta data (the hidden stuff the search engines read) to make sure it is rich in your chosen keywords. We also ensure that your site structure and page titles are easy for the search engines to crawl and index, which improves the chances of your site being ranked for your target keywords.
Once your pages are fully optimised, it is time to monitor the ranking of your website in the search engines. It can take a while for your site to climb the listings and it is important not to change things before the optimisation has been given chance to take effect. We then perform further tweaking to the content and meta data until your site is achieving the desired results.
Initial on-site optimisation
£Included when you purchase a Purple Penguin Website
Ongoing on-site maintenance
£50 + VAT per month
If you require ongoing adjustments to your website to maximise its on-site optimisation and take account of any changes in competitor behaviour, user habits, keyword popularity or search engine algorithms, we offer a monthly maintenance contract which includes 2 hours per month of analysis and manual editing.