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Keyword Research
Keyword research is a vitally important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your customers may never find you, resulting in wasted money and meaningless rankings.
Luckily there are many excellent tools such as Google’s Keyword Tool that provide data about the volume of searches conducted using different keywords and time periods. This helps pinpoint exactly what your target audience is typing in. Then it’s a case of selecting the top few keywords and optimising your site around them.