Following our recent webinar on A/B Split Testing we have a recording of the session that you can download and view at your leisure.
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Posted on November 8th, 2008 by Chris
Filed under: Email Marketing News | No Comments »
One of the major reasons why advanced email campaigns are not implemented is the amount of time it takes to produce relevant content and set-up all of the segments. Here is a guide to how Maxemail can help along with a case study of how one company has fully automated their email marketing.
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Posted on November 8th, 2008 by Chris
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If you have an RSS feed on your website Emailcenter can now help you utilise its content to populate your email templates.
Each email takes time to produce so by having content automatically embedded into your email template with all of the correct formatting could enable you to save time and send emails that would not otherwise be feasible.
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Posted on November 8th, 2008 by Chris
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Corporate Direct (Europe) Limited trading as Corporate Telecommunications are a specialist distributor of headsets, handsets, audio conferencing, call recording and voice and data installation equipment. Products are sold through both a telesales operation and the online store.
Email marketing is used by Corporate Direct to drive additional orders from their existing customers. As this channel provides detailed reporting information regarding who has received, opened and clicked upon the email the reporting information is then utilised to target the telesales effort.
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Posted on November 8th, 2008 by Chris
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According to the IMRG in the run-up to Christmas 2006 British consumers spent £7.66 billion online. In many cases retailers earn more in the 10 weeks prior to Christmas than the other 42 weeks of the year put together.
While your search marketing strategy, online and offline advertising will bring you new customers, email will enable you to drive sales from existing customers and warm prospects. This guide provides online retailers with some tips to maximise the success of their email marketing campaigns during this period.
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Posted on November 8th, 2008 by Chris
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We are often asked for advice on designing a template. There are many things to consider and we have split these into 3 main categories.
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Posted on November 8th, 2008 by Chris
Filed under: Email Marketing News | No Comments »
Over the last few months we have worked with our clients to find some easy tweaks to their email campaigns that have a big boost on performance of the email campaigns. Here are our favourites.
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Posted on November 8th, 2008 by Chris
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Emailcenter have enhanced our API service that is used to integrate other systems with Maxemail. This could include automating data transfer into lists from your CRM system, recording tracking information such as opens against your internal customer records or even setting up automated campaigns from your website.
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Posted on November 8th, 2008 by Chris
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In our Maxenews newsletter we are always saying that one of the important success factors of an email is its relevance to the recipient. Part of what makes up relevance is the time they receive certain emails. With the Maxemail API you can automate all of the manual processes in setting up a campaign - therefore enabling you to send campaigns to a small number which otherwise would not have been worth the effort.
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Posted on November 8th, 2008 by Chris
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We explain how to improve your email sign up process using incentives, formatting and layout to make sure you’re getting as many people as possible subscribing to your newsletters or email offers.
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Posted on November 8th, 2008 by Chris
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