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Purple Penguin Media http://www.purplepenguinmedia.co.uk/blog creative design blog Sat, 08 Nov 2008 21:34:51 +0000 http://backend.userland.com/rss092 en Emailcenter at E-Commerce Expo Emailcenter will be exhibiting the latest version of Maxemail along with presenting our case study on how toptable.co.uk have increased bookings from their email marketing by 60% within a year. http://www.purplepenguinmedia.co.uk/blog/2008/11/08/emailcenter-at-e-commerce-expo-2/ Relevant email content quick and easy with ‘Maxemail Content Generator’ Emailcenter have launched ‘Maxemail Content Generator’, the email marketing industry’s first solution for assisting email marketers with generating relevant content for their email campaigns. http://www.purplepenguinmedia.co.uk/blog/2008/11/08/relevant-email-content-quick-and-easy-with-%e2%80%98maxemail-content-generator%e2%80%99/ New Triggered Email Wizard Emailcenter have enhanced their existing triggered emails capabilities within their Maxemail email marketing solution by including a series of wizards that enable even the most non-technical users to create and edit their triggered emails. http://www.purplepenguinmedia.co.uk/blog/2008/11/08/new-triggered-email-wizard/ Changes to email marketing in 2007 Email marketing has moved on in a number of areas over the past 12 months. Things that were relevant in January are no longer correct - here are the main changes you should be aware of. http://www.purplepenguinmedia.co.uk/blog/2008/11/08/changes-to-email-marketing-in-2007-2/ 10 common email marketing questions We get asked the same questions every day so we thought we would put the answers to the most popular ones here. http://www.purplepenguinmedia.co.uk/blog/2008/11/08/10-common-email-marketing-questions-2/ Easy ways of adding dynamic content to your email campaigns Dynamic content is about tailoring sections of your email content for each recipient. The benefits are it increases the relevance of each email and can save valuable time in the production process. Dynamic content should be more than just adding in relevant product offers and news - there are many other ... http://www.purplepenguinmedia.co.uk/blog/2008/11/08/easy-ways-of-adding-dynamic-content-to-your-email-campaigns-2/ Institute of Direct Marketing - Email deliverability article Emailcenter recently had our paper entitled "A guide to email deliverability for B2C marketers" within the New Technology Briefing section of the Journal of Direct, Data and Digital Marketing Practice. IDM members can download the paper here or refer to their paper copy of the journal. http://www.purplepenguinmedia.co.uk/blog/2008/11/08/institute-of-direct-marketing-email-deliverability-article-2/ New Maxemail Comparison reports Maxemail users will soon be seeing some new reporting functions to build reports comparing different email campaigns. http://www.purplepenguinmedia.co.uk/blog/2008/11/08/new-maxemail-comparison-reports-2/ 10 quick wins for your email marketing At the recent E-Commerce Expo event Emailcenter presented a seminar providing some useful insights into how you can make some quick wins in your email marketing. http://www.purplepenguinmedia.co.uk/blog/2008/11/08/10-quick-wins-for-your-email-marketing-2/ New Maxemail V4.3 features Emailcenter have now released V4.3 of Maxemail. Key enhancements are described on this page. http://www.purplepenguinmedia.co.uk/blog/2008/11/08/new-maxemail-v43-features-2/