- Part %page%', 'All in One SEO Plugin Paged Format', 'yes'); add_option("aiosp_404_title_format", 'Nothing found for %request_words%', 'All in One SEO Plugin 404 Title Format', 'yes'); add_option("aiosp_post_meta_tags", '', 'All in One SEO Plugin Additional Post Meta Tags', 'yes'); add_option("aiosp_page_meta_tags", '', 'All in One SEO Plugin Additional Post Meta Tags', 'yes'); add_option("aiosp_home_meta_tags", '', 'All in One SEO Plugin Additional Home Meta Tags', 'yes'); add_option("aiosp_do_log", null, 'All in One SEO Plugin write log file', 'yes'); $aiosp = new All_in_One_SEO_Pack(); add_action('wp_head', array($aiosp, 'wp_head')); add_action('template_redirect', array($aiosp, 'template_redirect')); add_action('init', array($aiosp, 'init')); if (substr($aiosp->wp_version, 0, 3) == '2.5') { add_action('edit_form_advanced', array($aiosp, 'add_meta_tags_textinput')); add_action('edit_page_form', array($aiosp, 'add_meta_tags_textinput')); } else { add_action('dbx_post_advanced', array($aiosp, 'add_meta_tags_textinput')); add_action('dbx_page_advanced', array($aiosp, 'add_meta_tags_textinput')); } add_action('edit_post', array($aiosp, 'post_meta_tags')); add_action('publish_post', array($aiosp, 'post_meta_tags')); add_action('save_post', array($aiosp, 'post_meta_tags')); add_action('edit_page_form', array($aiosp, 'post_meta_tags')); add_action('admin_menu', array($aiosp, 'admin_menu')); ?> Purple Penguin Media » Email Marketing News

10 ways to improve your sign up process

We explain how to improve your email sign up process using incentives, formatting and layout to make sure you’re getting as many people as possible subscribing to your newsletters or email offers.
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Posted on November 8th, 2008 by Chris
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Automating email campaigns

In our Maxenews newsletter we are always saying that one of the important success factors of an email is its relevance to the recipient. Part of what makes up relevance is the time they receive certain emails. With the Maxemail API you can automate all of the manual processes in setting up a campaign - [...]

Posted on November 8th, 2008 by Chris
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New Maxemail Integration options

Emailcenter have enhanced our API service that is used to integrate other systems with Maxemail. This could include automating data transfer into lists from your CRM system, recording tracking information such as opens against your internal customer records or even setting up automated campaigns from your website.
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Posted on November 8th, 2008 by Chris
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5 quick fixes for your email marketing

Over the last few months we have worked with our clients to find some easy tweaks to their email campaigns that have a big boost on performance of the email campaigns. Here are our favourites.
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Posted on November 8th, 2008 by Chris
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Email template tips

We are often asked for advice on designing a template. There are many things to consider and we have split these into 3 main categories.
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Posted on November 8th, 2008 by Chris
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A guide to planning email marketing campaigns for Christmas

According to the IMRG in the run-up to Christmas 2006 British consumers spent £7.66 billion online. In many cases retailers earn more in the 10 weeks prior to Christmas than the other 42 weeks of the year put together.
While your search marketing strategy, online and offline advertising will bring you new customers, email will enable [...]

Posted on November 8th, 2008 by Chris
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Corporate Direct: Case Study

Corporate Direct (Europe) Limited trading as Corporate Telecommunications are a specialist distributor of headsets, handsets, audio conferencing, call recording and voice and data installation equipment. Products are sold through both a telesales operation and the online store.
Email marketing is used by Corporate Direct to drive additional orders from their existing customers. As this channel provides [...]

Posted on November 8th, 2008 by Chris
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Got an RSS feed? Find out how you can use it to automate your email campaigns

If you have an RSS feed on your website Emailcenter can now help you utilise its content to populate your email templates.
Each email takes time to produce so by having content automatically embedded into your email template with all of the correct formatting could enable you to save time and send emails that would not [...]

Posted on November 8th, 2008 by Chris
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Case Study: Automating email campaigns

One of the major reasons why advanced email campaigns are not implemented is the amount of time it takes to produce relevant content and set-up all of the segments. Here is a guide to how Maxemail can help along with a case study of how one company has fully automated their email marketing.
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Posted on November 8th, 2008 by Chris
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A/B Split Testing for your email campaigns - Webinar Download

Following our recent webinar on A/B Split Testing we have a recording of the session that you can download and view at your leisure.
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Posted on November 8th, 2008 by Chris
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